Creative & Marketing Portfolio

CAROLINA BARTOLINI

I am a creative marketing professional with a passion for planning and implementing impactful campaigns. My primary expertise lies in social media management, content creation, cultivating engagement with followers, and executing data-driven strategies to elevate brand awareness. Throughout my career, I have adeptly overseen multiple social media accounts, conducted thorough research on industry trends, and crafted engaging content across various platforms. I bring a creative and results-driven approach, coupled with bilingual proficiency in English and Spanish, enabling me to effectively connect with diverse audiences.

My work

The following case studies provide a comprehensive view of my work in marketing and content creation. These studies offer a closer look at my strategic approach to social media management, content development, and campaign execution. These are real-world scenarios where creativity, data-driven strategies, and my personal creative perspective converged to drive brand awareness, and user engagement.

Objective: Increase enrollment and engagement for Harvest Kids' Vacation Bible School through a targeted social media promotion.

  • Overview: Developed a comprehensive social media strategy, including visually appealing content to generate awareness and drive up registrations for the Vacation Bible School.

  • Role: Managed all social media platforms, created engaging posts and stories, interacted with parents and guardians, and coordinated with the Harvest Kids team to ensure seamless communication.

  • Results: Achieved a 45% increase in enrollment compared to the previous year, fostering a sense of community engagement and excitement surrounding the event.

Harvest Kids: Spark Studios VBS

Reference link: HK Kids.

Objective: Generate buzz for a local author's book release through a creative social media campaign featuring specialty sugar-frosted cookies designed to resemble the book.

  • Overview: Crafted a visually compelling social media campaign showcasing the unique sugar-frosted cookies, strategically timed with the book release to amplify reach.

  • Role: Managed all aspects of the campaign including content creation. Monitored social media channels for customer feedback and engagement.

  • Results: Generated a 30% increase in bakery sales during the campaign period, creating a delightful buzz around the book release and establishing the baking business as a go-to destination for creative treats.

Little Cactus Cookie Jar: Partnership Promotion & Website Launch

Website reference: Little Cactus Cookie Jar.

Objective: Promote the services of a local real estate wholesaler through a professionally designed brochure.

  • Overview: Conducted market research to understand the target audience, developed a visually appealing and informative brochure highlighting the unique services offered by the real estate wholesaler.

  • Role: Managed the entire design process, ensuring alignment with brand guidelines, and collaborated with the wholesaler to articulate key selling points.

  • Results: Enhanced the wholesaler's professional image, increased investor signups by 20%, and provided a tangible marketing tool for client outreach and engagement.

Drive By Home Buyers: Promotional Flyer

Objective: Ignite community engagement and support for the San Clemente High School STEPS program through a captivating fundraiser featuring homemade hot sauce.

  • Overview: Orchestrated a successful fundraiser where students crafted and sold homemade hot sauces. I produced and shot a captivating video, showcasing students in action with a personally chosen soundtrack.

  • Role: Led the end-to-end execution of the fundraiser, including content creation and video production, highlighting student involvement.

  • Results: The fundraiser gained community attention, fostering increased engagement and support for the STEPS program. Sales of homemade hot sauces not only benefited the program but also strengthened community ties, establishing STEPS as an active participant in local initiatives.

San Clemente High School: STEPS program, hot sauce fundraiser.

"Why fit in when you were born to stand out?"

-Dr. Seuss

Expected: May 2024

UX Design Certification

I'm currently enrolled in the Google UX Design certification program. I have successfully completed the first course, earning the first certificate, and I'm set to complete the entire program by May 2024.

Let's Work Together:

If you have a project that could use my expertise, need a solution to a creative problem, have a collaboration in mind that you want to get off the ground, or simply want to have a chat about what I do, I would love to hear from you.

Get in touch, and let’s work together.